Renewals are one entry point. New purchases are the other, and they have a specific mechanic you should know about.
When you are evaluating new technology, you often engage with several providers at once. Three cloud security vendors. Two identity platforms. Four CRM options. At some point in each of those evaluations, one or more resellers may register the deal with the provider on your behalf, often without telling you they did it. Once registered, the deal is locked to that reseller economically, even though you have not made any decision to work with them.
This is how you lose leverage before you’ve even decided what you want.
TechTrust offers a deal registration escrow on new evaluations. Here is how it works. You tell us which providers you are evaluating. We register each deal under TechTrust on your behalf, at no cost and with no commitment from you, while the evaluation is running. If you ultimately buy one of the products, the registration is already in place and the Wholesale Option is immediately available. If you don’t buy any of them, the registrations expire and nothing happens.
What this does is protect your optionality during the evaluation phase. No competing reseller can quietly lock in your deal while you’re still making up your mind. The margin cushion that would have fueled another reseller’s advantage is neutralized. When you are ready to decide, you have the full picture of your options and the cleanest possible economics underneath them.
The escrow is particularly useful when multiple resellers are already approaching you unsolicited. Technology vendors often proactively route their partners at prospective buyers once you show interest in a product. By the time you notice what is happening, a deal registration may already be in place and your negotiating position may already be compromised. Getting TechTrust in at the start changes that dynamic. We hold the registrations, you run your evaluation, and the economics stay in your control throughout.
There is no obligation and no cost to the escrow itself. You pay our six percent only if you ultimately purchase, and only on the product you actually purchase. The providers you evaluated but didn’t choose cost nothing. The entire structure is designed to give you the longest possible window of real optionality during the decision process.